This Sunday’s New York Times Magazine – The College Issue – examines a wide range of topics, from the admissions process to the importance of college rankings and the value of a college education in today’s world. It is the first college-themed issue for The Magazine and drew strong advertiser response with a total of 104 advertising pages. The category of education has 20 pages, the most that The Magazine has ever had in that sector.
The College Issue features the results of an in-depth poll conducted by The New York Times and mtvU, MTV’s 24-hour college network, about students’ personal experiences with higher education, and highlights the winning essay from a nationwide contest on campus culture today. Additional content at www.nytimes.com/magazine includes an original video about suicide on campus by documentary filmmaker Deirdre Fischel; an audio of the contest winner reading the selected essay; and an interactive feature allowing users to read and discuss the hundreds of essays submitted.
“The College Issue provides an excellent opportunity for advertisers to showcase their brands to this audience of young adults and their parents, as well as The Times’s traditional readers,” said Alexis Buryk, senior vice president, advertising, The New York Times. “We couldn’t be more pleased with the advertiser response to our first college-themed issue.”
Among the education advertisers in The College Issue are:
Adelphi University
Baruch College
Bentley College
Bryant University
City University of New York (CUNY)
Grinnell College
Hofstra University
Iona College
New York Film Academy
New York Institute of Technology
Queens College
Rollins College
Seton Hall University
St. George's University
Stony Brook University
Syracuse University
The New School
Union College
University of Oregon
University of Pennsylvania
University of Richmond
University of South Florida
Virginia Commonwealth University
Worcester Polytechnic Institute
For information on advertising in The New York Times Sunday Magazine,
please contact: Rich Colandrea, 212-556-4613;
E-mail: colanrj@nytimes.com.
About The New York Times Magazine
The New York Times Magazine ranked first in advertising pages last year among all magazines, as measured by the Publishers Information Bureau (PIB). This was the fifth consecutive year that The Magazine was ranked by PIB in the top five among national magazines. According to Nielsen//NetRatings, an Internet traffic measurement service, The Times reaches 17.6 million unduplicated readers in the United States every month via the weekday and Sunday newspaper, and NYTimes.com (source: Nielsen// NetRatings @Plan Fall 2007).
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.