Fisher-Price Presents Donation to Dwayne “The Rock” Johnson’s charity for children, The Rock Foundation, to benefit The Rock’s Toy Chest program at Miami Children’s Hospital
Who/What:
Actor Dwayne "The Rock" Johnson will team up with Fisher-PriceR, the largest infant and preschool toy manufacturer and a subsidiary of Mattel Inc. (NYSE:MAT), at the Miami Science Museum to unveil Fisher-Price's Planet HeroesTM, an exciting new action figure line that introduces preschoolers to the planets in the solar system. Just like the Planet Heroes characters, every child can be a hero with teamwork and by recognizing their own talent and skill. Through The Rock's Toy Chest program, The Rock Foundation's children's hospital program designed to enrich the lives and self-esteem of children, Fisher-Price will sponsor the construction of the Toy Chest along with the donation of toys that will benefit the in-patient children at Miami Children's Hospital. The Rock's Toy Chest is a seven by nine foot toy box filled with toys to meet the needs and wishes of children who are hospitalized. The program creates hope and exhibits that recovery is possible. For more information on The Rock Foundation, please visit www.djrockfoundation.org.
Interview/Photo:
Interview and photo opportunities will be available with Dwayne "The Rock" Johnson and the Fisher-Price design team. Children demonstrating the product.
*Space is limited, please confirm attendance*
When/Where:
August 31, 2007
Miami Science Museum
3280 South Miami Avenue Miami, Florida
11:30 AM
Contacts:
Lauren Fagan Juliette Reashor
Kelley DeVincentis Fisher-Price
Freeman Public Relations 716/687-3354
973/470-0400 juliette.reashor@fisher-price.com
lfagan@freemanpr.com
kdevincentis@freemanpr.com
afriedland@freemanpr.com
Event Day:
Lauren Fagan - 973/879-8349
Kelley DeVincentis - 973/650-7663
Juliette Reashor - 716/380-0337